As far as I can
remember, I spent my early teens in malls and movie theatres. To kids like me
who once aspired to be as cool as Lindsay Lohan in the Parent Trap (yes, I
know), a trip to the mall was the closest thing to being just as glamorous. As we
grew older, we became fascinated with the lifestyle of a young urban
professional (or Yuppies as we’d call them). As a result of all that, we're now
stuck with a generation who make career decisions according to the perks that
come with a job and not the job itself.
During my first
trip to a Canadian mall since post-communist Europe, I cannot help but poke fun
at everything sale that I saw.
Joke #1: Let's put it in a smaller bottle and
call it something else...
Bath and Body Works
is a new bath and beauty shop that produces everything from neon-coloured
loofas to cartoon-character night-lights. This store makes European body care
brands such as The Body Shop look old fashioned and dull. In different
containers and packaging, you can find, body cream, body lotion and body
butter. If you’d asked me during my college years, I’d tell you that each of
them served a different purpose and it is necessary to have the entire
collection.
Joke #2: Lancome says women have been doing
it wrong for the past 10,000 years...
Isn’t it ridiculous
how much women spend on skincare? Everyday, young girls are bombarded with
commercials about different skin conditions. Can you imagine girls in
Shakespeare’s time going through an intensive 3-step treatment every night
before they go to bed? I don’t remember my history textbook saying ‘during the
16th century, girls were a sight for sore eyes due to uncontrollable
acne issues’.
Capitalist
societies have been very successful at creating demand out of nothing, which
probably drives the backbone of our economy. However, I believe this has taken
a toll on women’s (specifically young girls’) confidence. We’re brought up to
believe a credit card can provide more comfort than anything else. If I ever
have daughters, I’m going to make sure they know they’re beautiful despite
whatever society tells them.